Insights
Playbooks on growth, AI, and the modern marketing stack.
Field notes from running marketing, development, data, and AI for founders — written by the people who do the work.
All
Marketing
AI & Automation
Data & Analytics
Development
Marketing
How to cut CPA without cutting spend
The bid, creative, and landing-page changes that compound into lower acquisition costs.
6 min read
Data
Building a BigQuery + Looker stack from scratch
A step-by-step on unifying your channels into one source of truth founders trust.
9 min read
AI & Automation
5 AI agents every small team should deploy
From lead routing to reporting — automations that pay for themselves in week one.
7 min read
Development
Why your site speed is costing you conversions
The performance budget that turns a slow Webflow build into a conversion machine.
5 min read
Marketing
The full-funnel reporting every founder needs
From first click to closed revenue — the dashboard that ends attribution arguments.
6 min read
Operations
When to outsource your back office (and what to keep)
A founder's guide to handing off marketing, dev, data, and books without losing control.
8 min read
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