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The costs of Google Ads, formerly Google Adwords, can be easily misconstrued with fixed fees from traditional advertising like radio or highway banners. Unlike these fixed-cost channels, Google Ads operates as an auction marketplace for website visitors. Therefore, your Google Ads Budget is primarily shaped by your industry rather than the advertising platform. The Answer […]

43% MORE CONVERSIONS USING A DIGITAL MARKETING PLAN FOR 2024 (AND HOW TO MAKE ONE) Building a solid digital marketing plan is like having a roadmap for your business—it guides you on where to go, how much to spend, and the best ways to get there. But here’s the thing: many folks fall into the